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India Income Tax Appellate Tribunal Holds Payments for Online Banner Advertisements Not Subject to Tax Deducted at Source

|Approved Changes|India
India

The Mumbai Income Tax Appellate Tribunal (ITAT) recently issued a decision on whether payments for online banner advertisements are subject to tax deducted at source. The case involved an online gaming platform operator in India, Play Games 24X7 Private Limited, that made payments for online banner advertisements on Facebook, which involved the use of an online interface provided by Facebook to input the advertisement information. The payments were made to Facebook Ireland, which processed an…

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